Manchester City Secures Staggering $1 Billion Shirt Sponsorship BonanzaManchester City Secures Staggering $1 Billion Shirt Sponsorship Bonanza In a groundbreaking move, Manchester City Football Club has inked an unprecedented $1 billion shirt sponsorship contract with Etihad Airways. This monumental deal marks a new pinnacle in sports sponsorship annals and solidifies City’s status as a global footballing powerhouse. Over the next decade, Etihad Airways’ iconic logo will adorn the front of City’s jerseys, emblazoned across the chests of the club’s star-studded squad. The deal, which dwarfs all previous shirt sponsorship agreements, is a testament to the immense value and reach of the Manchester City brand. “We are delighted to extend our partnership with Etihad Airways,” said Manchester City Chairman Khaldoon Al Mubarak. “This new agreement is a reflection of the strength of our relationship and our shared ambition to achieve great things together.” Etihad Airways has been City’s primary shirt sponsor since 2011, and their partnership has flourished over the years. The airline has played a pivotal role in City’s global expansion, supporting the club’s initiatives in emerging markets. “Manchester City is a world-class club with a global following,” said Tony Douglas, Group CEO of Etihad Aviation Group. “Our partnership has been a runaway success, and we are excited to continue this journey with the club.” The $1 billion deal is a windfall for City, providing the club with significant financial resources to invest in its squad, facilities, and infrastructure. It also underscores the growing commercial power of football in the modern era. “This agreement is a major milestone for Manchester City,” said CEO Ferran Soriano. “It shows the strength of our brand and the appeal of our club to global partners.” As the 2022/23 season approaches, Manchester City will proudly don their Etihad Airways-branded shirts, representing the culmination of a decade-long partnership that has transformed the club into one of the most successful and recognizable in the world. The $1 billion deal cements City’s status as a global footballing juggernaut and sets a new benchmark for commercial sponsorship in the sport.
