MLS Extends Partnership with Apple TV+ for Exclusive Broadcasting RightsMLS Extends Partnership with Apple TV+ for Exclusive Broadcasting Rights Major League Soccer (MLS) has announced a multi-year extension of its groundbreaking partnership with Apple TV+ for the exclusive global broadcasting rights to all MLS matches, starting from the 2023 season. Under the terms of the extended deal, Apple TV+ will remain the sole destination for every MLS game worldwide, from regular season and playoffs to the MLS Cup. Fans will have access to all matches through the Apple TV app on devices such as iPhone, iPad, Apple TV, Mac, and select smart TVs. “We are thrilled to continue our transformative partnership with Apple TV+,” said MLS Commissioner Don Garber. “Apple’s commitment to innovation and exceptional streaming experience has been a game-changer for MLS. We believe that this extension will further elevate the league’s global visibility and accelerate our growth.” Apple TV+ has been a significant partner for MLS since the launch of the “MLS Season Pass” in 2023. The service has provided fans with unparalleled coverage, including live matches, original shows, and exclusive behind-the-scenes content. “MLS Season Pass has been an extraordinary success,” said Eddy Cue, Apple’s senior vice president of Services. “We’re excited to continue our partnership with MLS and bring fans closer to the game they love, delivering every MLS match with unparalleled quality and innovation.” Key features of the MLS Season Pass on Apple TV+: * Every Match Live: Access to all regular season and playoff matches, plus the MLS Cup. * Original Programming: Exclusive shows, documentaries, and interviews featuring MLS players, teams, and stories. * Match Replays: On-demand access to every game, including full match replays and highlights. * Personalized Experience: Tailored recommendations and notifications based on user preferences. * Multiview Support: Ability to watch multiple matches simultaneously on supported devices. The MLS Season Pass on Apple TV+ will continue to be available to subscribers worldwide for a monthly fee. MLS and Apple are also exploring additional ways to engage fans through new technologies and experiences. This extended partnership solidifies the relationship between MLS and Apple, positioning the league for continued growth and innovation in the digital streaming era.
