Manchester City Breaks Records with £100 Million Jersey Sponsorship AgreementManchester City Breaks Records with £100 Million Jersey Sponsorship Agreement Manchester City has secured a landmark jersey sponsorship deal with the global technology brand Etihad Airways, eclipsing previous records in the world of football. The five-year agreement, worth an unprecedented £100 million annually, will see the Etihad name adorn the front of City’s iconic shirts. The deal not only represents a significant financial windfall for the Premier League champions but also cements their position as one of the most marketable and successful clubs in the world. Etihad Airways, a major carrier based in Abu Dhabi, has been a key partner of Manchester City since 2009. Under the new agreement, the Etihad logo will be prominently displayed on the front of City’s home, away, and third kits, as well as on training wear and merchandise. The sponsorship will also extend to the club’s academy and women’s team. City’s Chairman, Khaldoon Al Mubarak, hailed the deal as a “transformational partnership.” He said, “This is more than a sponsorship agreement. It is a partnership that will bring together two global brands with shared values and a shared commitment to excellence.” Etihad Airways has praised Manchester City’s sporting achievements and global reach. Group Chief Executive Officer, Tony Douglas, said, “Manchester City is a world-class club with a global fan base. We believe this partnership will help us to further increase our brand awareness and connect with new customers worldwide.” The record-breaking sponsorship deal is a testament to the commercial success and worldwide appeal of Manchester City. The club’s status as a global brand and its consistent on-pitch achievements have made it an attractive destination for major companies seeking to associate with a winning team. The new agreement is a significant boost for City’s financial resources and will allow the club to continue to invest in its squad and infrastructure. It also highlights the growing importance of sponsorship in modern football, as clubs look to monetize their global reach and tap into new revenue streams.
