Liverpool has signed a new sponsorship contract with AXA insurance company for five years.
Liverpool began its cooperation with AXA back in 2018, and now the parties have extended their relationship until 2029.
The previous contract with AXA was supposed to expire in 2025, but the new five—year contract — on more favorable terms for Liverpool – takes effect immediately.
Thus, AXA will remain the sponsor of Liverpool’s training base in Kirby, which is known as the AXA Training Centre.
The AXA logo will also remain on the front of Liverpool’s training uniform, The Athletic reports.
Search Queries (Tags):
- Liverpool FC sponsorship deal with AXA
- AXA Training Centre sponsorship
- Liverpool FC training kit sponsorship
- AXA insurance partnership with Liverpool FC
Summary:
Liverpool FC has extended its sponsorship deal with AXA insurance company for another five years, extending their partnership until 2029. The new deal, which takes effect immediately, is on more favorable terms for Liverpool and includes continued sponsorship of the AXA Training Centre and the AXA logo on the front of the club’s training kit. This extension highlights the strong and enduring relationship between the two organizations, demonstrating their commitment to mutual growth and success.
Key Points:
- The new five-year deal extends the existing partnership between Liverpool FC and AXA until 2029.
- The deal includes continued sponsorship of the AXA Training Centre and the AXA logo on the front of the club’s training kit.
- The new agreement is on more favorable terms for Liverpool FC.
- The extension highlights the strong and enduring relationship between the two organizations.